跨際數位行銷告訴你9個社群行銷對你的企業很重要的原因！
有時候會被問到，社群行銷真的那麼重要嘛？社群行銷可以為我的公司帶來多大的利益？現今社會中，社群媒體已經遍佈我們的生活，同時也帶給很多人不少利益，如果你放棄這個有利的資源，那等於放棄了大半部分的數位行銷。我們這就馬上告訴你9個為什麼社群行銷很重要的原因！
原因一：增加品牌意識
社群媒體是一個最沒壓力又可以讓你獲利以及增加公司曝光率的數位行銷平台。首先得先替你的公司製作一份社群媒體的簡介然後開始和其他使用者接觸。藉由運用正確的數位行銷策略，可以幫你大幅增加品牌認可度。91%的行銷人員表示托社群媒體的福，一周只要花上幾個小時的時間就可以增加品牌曝光率和使用者體驗。無庸置疑的，擁有一個社群媒體的粉絲專業可以替你的公司帶來好處。只要規律的使用社群媒體就可以很快地吸引廣大的消費者。
原因二：符合經濟效益
以廣告策略來說，社群行銷大概是最符合經濟效益的一種方法了。因為通常大多數的社群媒體都是可以免費註冊和使用的。但是如果你想要使用需要付費的社群媒體，都建議從小範圍開始，然後觀察成效是否如你預期的好。符合經濟效益是件很重要的事情，因為你可以達到高的投資報酬率也可以省下更多經費給其他行銷方法還有公事支出。只要投資少部分的資金，你就可以增加你的轉換率然後得到高投資報酬率。
原因三：參與你的消費者且和他們互動
社群媒體是一個很好參與消費者以及和他們互動的方法。你越常和你的粉絲溝通你就可能達到越高的轉換率。和你的目標客群建立雙向的溝通管道你就可以更容易地掌握他們的資訊，也可以更容易照顧他們的需求。此外，和你的客群溝通和參與可以更輕鬆地贏得他們的注意也可以輕鬆地傳遞你們的品牌訊息。
原因四：增進品牌忠誠度
當你建立了社群媒體的粉絲專業後可以讓顧客更容易的找到你。透過社群媒體和你的客群接觸，會更容易留住顧客，也可以提升顧客的品牌忠誠度。顧客滿意度和品牌忠誠度通常是相互影響的，所以和顧客們產生聯繫是必要的。社群媒體不只是一個可以推廣產品的地方，還是一個可以做宣傳活動的平台。
原因五：更好的顧客滿意度
社群媒體是關鍵的社群網絡以及溝通的平台。藉著這些社群平台的幫助，你可以替自己的整體品牌形象發聲讓顧客對你有好的印象。顧客喜歡他們的留言是被認真的回覆而不是被罐頭式的回覆。一個重視客戶的企業會願意花時間去仔細查看顧客的回覆並且用心的回答他們，這樣一來就可以獲得更高的顧客滿意度。
原因六：了解市場意識
透過社群媒體你可以直接的了解到客戶最新需求跟想法。藉由你在社群媒體上發布的動態以及舉辦的活動，你可以觀察到顧客想法上的轉變，但是如果你沒有社群媒體，你就會錯失良機。現在的社群媒體可以替你取得更多資訊且更加了解自己的產業。一旦你有了廣大的粉絲數量之後，你甚至可以使用更精密的分析工具來了解你的顧客。
原因七：更多的品牌權威
為了使你的品牌更加強大，品牌忠誠度和顧客滿意度扮演了非常重要的角色，但是這兩者都需要靠溝通來達成。當你的顧客看到你在社群媒體上的動態，尤其是你回應了他們在文章底下的留言時，他們會對你有更好的印象。固定的回覆你的顧客，會讓他們覺得你是在乎顧客的。當你有了一些對你感到滿意的顧客之後，他們自然會去分享對產品或服務的滿意度，這樣一來就可以替你達到更好的品牌權威和行銷效果。
原因八：增加流量
社群媒體的其中一個好處就是可以增加你網站的瀏覽量。藉由分享你的文章，你的顧客會有更多的機會可以進入你的網站瀏覽。如果你的文章品質越高，顧客越有機會點進去你的網站，也越有機會將這些流量化為更高的轉換率。
原因九：提高SEO排名
社群媒體的存在會是一大影響排名計算的因素。為了讓排名更加準確，SEO系統最近有了不少評量方式上的改變。不只是部落格上的文章發表會影響搜尋引擎的排名，現在連公司在社群媒體上的文章發表也會納入考量。所以說，越早開始接觸社群媒體，對你的公司成長就越有利！
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